.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, as soon as accustomed to snagging billions in financial backing yearly, have raised almost $360 thousand thus far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That slowdown results from market saturation, increased regulative tensions, and also financial uncertainties.ADWEEK talked with 5 VCs who remain to buy adtech companies, in spite of these difficulties, about what they are searching for and what they stay clear of. Possibly unsurprisingly, these financiers are actually targeting opportunities in privacy-focused innovations as well as industry-specific locations such as linked TV.