.At the launch of Astrid Andersen’s brand-new line Stel, a presentation kept outside on a boat dock, The Road’s 2002 tune “Turn the Page” was actually blasting out of the sound system. It was actually a star-aligned, symbolic second, since the London-trained designer is actually starting a brand-new phase in her style life, this moment focusing the job around herself.Andersen’s much admired name menswear brand name was focused, multicolored, and also streetwise. Along with Stel, she described in a pre-show meeting, “I have to rest easily at the facility of it possibly a lot more this time considering that now it’s a ladies’s wear and tear label, and it is really extra regarding me as well as my individual endorsements.” Stel also shows Andersen’s advancement as an individual.
After ceasing her line, the professional returned home to Jutland in the North of Denmark and also possessed 2 kids. She’s not the individual she was actually back then.Shifting gears in fashion is actually not easy to do. Brands seem to be to handle lifestyles of their very own, and it is actually easy to be pigeon-holed.
Stel breaks with a number of fashion’s customs. The label will reveal in-season, so what appears will certainly be actually available for investment. All at once, seasonality is lesser in the Stel equation than significance.
Compilations will be determined by amount (01, 02, as well as 03 were displayed in Copenhagen), the concept being actually that you can easily intermingle pieces all over “periods” both in your wardrobe as well as on the marketing floor. Andersen views no demand for a garment to become left even if the calendar web pages flip. “The straight translation of stel is body,” she mentioned, however it [recommends even more to] a fundamental construct in a form of industrial method it [likewise defines] a collection of valuables– when you refer to a tea set, you will name it a stel.
For me, that was actually fairly an exciting starting aspect in regards to the tip of creating both collectibles, but also one thing that is actually a brand-new groundwork.” Possessing styles pose on scaffolding was arbitrary as it suggests numerous allegories. There’s building and construction, which connects to building a brand new label, and the idea of assistance connects to her opinion that clothes should work with you. Stel is, fundamentally, a type of modular offering, but not one with the angularity of one thing like Legos or even stacked Mu00e6rsk delivery containers.
Action, firm, and also empowerment are part of Andersen’s strategy. “When I speak about the company, I have this tagline: tailoring that you can glide in, denim you can dance in, shirting you can easily journey in.” Flexibility, pleasure, movement.